SLAY Coffee, which is well known for their cloud kitchens for online delivery, has launched their first physical café, SLAY Coffee Bar, at HSR Layout, Bangalore
Designed for the coffee lover who’s on the move, SLAY Coffee Bar offers gourmet coffee brewed freshly in minutes along with easy to consume gourmet food choices. SLAY Coffee Bar also houses India’s Strongest Coffee blend, SLAY X.
SLAY Coffee Bar is Tech Enabled, and offers a conversation-less, cashless, and wait-less experience right from discovering your coffee, ordering it, and savouring it. A great deal of automation in the backend, also enables their baristas to brew a 5-star experience with every cup they make. One will also be spoilt for choice at the SLAY Coffee Bar, and the wide array on offerings will ensure that there is something for everyone. SLAY Coffee Bar is also soon going to become the place to connect with like-minded people as they are going to introduce monthly events. They have also introduced a first of its kind loyalty programme as well as a subscription model, SLAY Bottomless Coffee Club – Unlimited Coffee for coffee lovers.
SLAY Coffee is a fast-growing consumer brand with the vision to democratise great coffee experiences that are accessible & convenient to the coffee lovers. Says Chaitanya Chitta, Co-Founder, “The Indian Cafe market is still in early stages and is expected to grow significantly in the coming years – driven by the exponential growth in coffee consumption, a very similar pattern to that playing out in American and Asian markets where coffee has become a lifestyle.
Our brand is purpose driven and strives to create a meaningful impact in serving its stakeholders, – from happy customers to empowered baristas, along with the sustainability choices for a better planet”.
Adds CEO and co-founder Lakshmi Dasaka, “SLAY Coffee Bars are designed to delight our customers for their everyday coffee consumption needs. We are different from the regular / traditional Cafes in that we don’t offer a “third place” setting i.e. to socialise / hangout / work etc but rather to be the preferred destinations for the daily caffeine fix along with a great choice of food options with a focus on saving time & money for our customers with a great CX consistently. We chose Bangalore as the primary focus for SCB because it is our home market and therefore much easier for us to execute and validate our initial concepts of SLAY Coffee Bar strategy here.”
Just 3 years old, SLAY Coffee is already the largest cloud coffee brand with a footprint of over 170 cloud kitchens pan India across 20 cities.
SLAY Coffee is backed by a few prominent investors including Rebel Foods, Fireside Ventures and Alteria Capital. Rebel Foods is a significant investor and also a strategic partner. Rebel is the World’s largest cloud kitchen company, and over the course of several years have been able to build best in class foundations across supply chain, technology, distribution, product areas and also has expanded the footprint beyond India with operations in Middle East, Indonesia, UK etc. Fireside Ventures is one of the leading & largest Consumer/ D2C investors, and Alteria is a venture debt firm that backs some of the most loved & fast-growing consumer brands.
