MapMyGenome™, a leading preventive genomics company, announced today the launch of BeautyMap™, a DNA-based test for personalized skin and hair care.
The test will be officially introduced to the Indian market on April 30, 2023, at a price of Rs.6999.
BeautyMap™ is the first of its kind and aims to transform the way people approach their skin and hair care routines. It analyses an individual’s DNA to provide personalized recommendations for skin and hair care products based on their unique genetic makeup. The test examines genes associated with 40 conditions related to skin and hair care such as acne, hair loss, sun damage, hydration, sleep habits, and vitamin levels, among others.
In addition to test results, BeautyMap™ also offers genetic counseling sessions with board-certified genetic counselors. The genetic counselors help individuals understand their results and make the most of their personalized recommendations from the BeautyMap report.
Anu Acharya, CEO of Mapmygenome said: “Our mission at Mapmygenome is to empower people to make informed decisions about their health and wellness based on their DNA. We’re excited to expand our offerings to include personalized beauty recommendations that take into account an individual’s unique genetic makeup. BeautyMap is a game-changer in the beauty industry, and we’re proud to be the first to bring this innovative technology to the Indian market.”
The test is simple and non-invasive, requiring only a saliva sample. As part of MapMyGenome’s HarGharDna, the test kit will be delivered directly to people’s homes.
The sample is then analyzed in Mapmygenome’s state-of-the-art laboratory. The results are delivered to the individual in an easy-to-understand report that includes personalized recommendations for skincare and hair care products through a genetic counseling session.
“We believe that everyone deserves to feel confident and beautiful in their own skin,” said Anu Acharya. “By offering personalized recommendations based on an individual’s DNA, we can help people achieve their best skin and hair health. We’re excited to see the impact that BeautyMap will have on the beauty industry and the lives of individuals who use our test.”
MapMyGenome™ BeautyMap™ test will be available for purchase on Mapmygenome’s website and through select partners such as Amazon etc.