Sakurafresh wins nine Silver and two Bronze medals at the London Spirits Competition, which took place in London on March 23, 24 and 25, 2022. These medals are an ultimate endorsement in the global spirits industry. Sakurafresh had scored highly in the three judging aspects of quality, value and packaging.
The London Spirits Competition stands apart from other spirits competitions by awarding spirits for their drinkability and to evaluate a spirit for its all-around excellence – in the way it tastes, looks and the value it provides. They believe that this golden triangle makes spirit drinkers more likely to buy and drink the spirit either from a retail store or at a bar or restaurant and want to laud this.
CEO Sid Patel of event organizer Beverage Trade Network mentions that “Spirits brand consumers are looking for a comprehensive experience when drinking a spirit. The spirit needs to hit all the right notes to be enjoyed again and again. So, at the London Spirits Competition, we evaluate spirits that contribute to a spirit’s overall drinkability. Along with the quality, spirits are also assessed for their appearance and value.”
The judging panel of 2022 was drawn from the leading spirits industry professionals with direct commercial buying responsibility. This establishes the winners at the competition to be agreeable to the on-premise trade and consumer alike.
“The extremely qualified judges, the chance to compete with thousands of excellent spirits from around the world and the stringent judging criteria of quality, value and packaging makes an award from the London Spirits Competition a coveted one. We are pleased that Sakurafresh performed so well at the competition.” said Nameet Modekurti, Co-Founder and Director – Innovation and R & D of Sakurafresh Beverage and Food. “These Silver and Bronze medals further demonstrate that the Zero Alcohol Liqueurs, Spirits and Cocktail Bitters we are making are the kind that bar managers and mixologists want to stock and customers enjoy drinking the cocktails. Millennials and Gen Z are drinking more mindfully especially after the Covid pandemic and we at Sakurafresh are proud to be leading the sobriety revolution”