Mahindra & Mahindra (M&M), part of the $20.7 billion Mahindra Group, has introduced a subscription-based initiative, in partnership with Revv, for customers of Mahindra’s personal vehicles, which the company claims is an all-new way of using a brand new vehicle, without actually having to buy or own one. The offer begins at a subscription price starting from Rs 19,720 per month, inclusive of insurance and routine maintenance charges.
With this, Mahindra & Mahindra said that it has made the ownership experience of its vehicles more flexible, affordable and convenient. The benefits of subscription to the customers include complete convenience, zero down payments, no road tax, zero risk on the resale value of the vehicle, and a fixed amount that includes routine maintenance costs.
Most importantly one has the flexibility to change the vehicle model after a certain minimum subscription period, the company said in a statement. This subscription model makes it easier for customers to get their vehicle with no initial down payment and customers also have the flexibility to upgrade their models from time to time.
Once the subscription period is over, the person can return the vehicle to the company without the hassle of selling it, and get a new vehicle.The subscription model will be available on Mahindra’s personal portfolio of vehicles, namely – KUV100, XUV500, XUV300, Scorpio, TUV300, Marazzo and Alturas G4.
Mahindra’s subscription offer will cater to working professionals and SMEs and will be available across 8 Indian cities including Delhi (NCR), Mumbai, Pune, Bangalore, Hyderabad, Kolkata, Chandigarh, Ahmedabad in the first phase, the company said.