E-commerce companies in the country are estimated to have raked in sales worth Rs 15,000 crore in about five days of their festive sales with giants like Amazon India and Flipkart claiming stellar show across categories like smartphones, large appliances and fashion. RedSeer Consulting in its report said e-tailers had a better “sales performance over the five festive days from October 9-14”, generating about Rs 15,000 crore in sales.
Amazon India Senior Vice President and Country Head Amit Agarwal said their ‘Great Indian Festival’ sale in the first 36 hours alone nearly surpassed the numbers it registered during the same period last year. Arch rival Flipkart said its latest edition of the Big Billion Days sale has “smashed all the existing records to set new benchmarks for the entire Indian retail industry”.
“Flipkart has recorded over 70 per cent share of entire Indian e-commerce market in the 5 day-BBD’18 sale, matching scale with global marquee retail events…Gross merchandise value (GMV) grew 80 per cent over the last year, whereas units grew by close to 2X year-on-year,” a Flipkart spokesperson said.